Facebook 410-101 : Facebook Certified media buying professional

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Facebook 410-101 Exam Syllabus Topics:

Facebook Certified media buying professional Sample Questions:

Question 1

Your client wants to launch a new mobile application for their online store.
Their primary product is the "PhotoSnap."
With PhotoSnap, you can upload photos on their website, change the pictures with filters, and print your pictures in different sizes. Customers pay for each image they print.
The product is doing really well, so they want to improve customer's experience by introducing a new mobile app.
Which Facebook tools should they use on their mobile app?
Select all that apply.
Choose ALL answers that apply.

A. Comments
B. Stories
C. Facebook Login
D. Facebook Analytics for Apps
E. Account Kit

Question 2

You propose to your client to run campaigns to the newly-built website to have lower conversion costs since the current customer base is tech-savvy and buys online.
What kind of ads should you run?
Choose only ONE best answer.

A. You should run interaction posts to bring awareness to the new customer base.
B. You should run traffic ads targeted at the entire customer database.
C. You should run traffic ads to the customer base but focused on female users.
D. You should run conversion ads targeted at women only.

Question 3

Which are the two bidding options that will allow your customer to predict results of their campaigns?
Select two that apply.
Choose ALL answers that apply.

A. Auction optimized for video views
B. Reach and frequency
C. Auction optimized for brand awareness
D. Auction optimized for reach
E. TRP buying

Question 4

You've spent over $8,000 the first month of running campaigns. You go to your data and realize you are getting close to 4,000 Lead Events on the main landing page of the product; 300 Add To Cart Events; 121 Initiate Checkout; and 48 Purchase Events.
You tell your client that you will start running optimization campaigns for the second month.
Select all strategies that you should follow for the second month.
Choose ALL answers that apply.

A. Run conversion ads optimized for the "Lead Event" to core/saved audiences and exclude everyone who has visited the main landing page in the past 30 days.
B. Run conversion campaign ads optimized for the "Initiate Checkout Event" to people who have visited the main landing page of the product.
C. Run traffic campaign ads to people who have initiated the checkout process but have not finalized the purchase.
D. You run different conversion campaign ads for all events currently being measured on the website.

Question 5

What tools can you use to determine if Facebook Pixel is detecting your event conversions?
(Select all that apply)
Choose ALL answers that apply.

A. Facebook pixel helper
B. Business Manager' Pixel Data Source
C. Facebook Custom Audiences
D. Facebook Analytics Tools

Solutions: