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Adobe Marketo Engage Architect Master Sample Questions:

1. What is the primary objective of an enablement rollout plan?

A) Increase system uptime
B) Educate stakeholders on system usage
C) Enhance email deliverability
D) Automate marketing workflows

2. What factors should be included in a project's risk assessment? (Choose two)

A) Marketing asset approval times
B) Unclear stakeholder requirements
C) Availability of skilled resources
D) Vendor pricing policies

3. A company is using Marketo with the native integration to Salesforce CRM. They have Marketo Revenue Explorer and have set up channels for Paid Advertising, Web Content, and Events.
The company runs quarterly campaigns that touch all three channels and wants to identify:
which of these channels are generating the most opportunities from newly-acquired leads the cost of opportunities by channel to analyze where they should focus their Marketing spend for their next quarterly campaign They are using Opportunity Contact roles correctly and have assigned period costs to all programs.
Which report would they need to set up in Marketo Revenue Explorer to analyze this in Marketo?

A) Program Opportunity Analysis Area report using dimensions for Program Channel and measures for (FT) Opportunities Created and (FT) Cost of Opportunity
B) Program Cost Analysis Area report using dimensions for Program Channel and measures for Program Cost and (FT) Opportunities Created
C) Program Opportunity Analysis Area report using dimensions for Program Channel and measures for (MT) Opportunities Created and (MT) Cost of Opportunity
D) Opportunity Analysis Area report using measures for Program Channel and dimensions for Number of All Opportunities and Opportunity Amount

4. Refer to the case study. Unicorn Fintech needs to revamp its scoring model.
Who should be involved in making decisions on what behaviors should be scored?

A) CIO, Sales Team Representative, Marketing Operations Manager, and a CRM Administrator
B) CIO, Marketing Operations Manager, Sales Team Representative, and a Web Developer
C) CMO, Marketing Operations Manager, CRM Administrator, and a Sales Team Representative
D) CMO, Sales Team Representative, Web Developer, and a Marketing Operations Manager

5. An Adobe Marketo Engage Consultant is reviewing all programs in an instance.
Each campaign in each program contains at least three flow steps:
If Acquisition Program is Empty, change Acquisition Program to the current program's name Change the status in the program (based on the action) Write an Interesting Moment These flow steps happen in almost every campaign.
How can the Consultant edit the programs for scalability and efficiency?

A) Create a global program and coordinating campaigns to update the acquisition program to the latest program touched.
B) Create global Interesting Moments campaigns based on specific triggers and using tokens.
C) Remove the program status change because this will be handled by the Acquisition Program update.
D) Use program-level templates to standardize campaign flows and tokens.

Solutions: