Salesforce AP-214 : Marketing Cloud Advanced Cross Channel Accredited Professional

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Salesforce AP-214 Exam Syllabus Topics:

Salesforce Marketing Cloud Advanced Cross Channel Accredited Professional Sample Questions:

Question 1

What is prerequisite for email/web recommendations: select 2

A. collect tracking code
B. catalog

Question 2

How often are Einstein Engagement Scores updated?

A. Every day
B. Every day for email, every week for mobile.
C. Every day for mobile, every week for email.
D. Every hour

Question 3

What are two ways to use Marketing Cloud Connect (MCC) and Journey Builder together to create a Welcome Journey for new contacts in Sales Cloud?

A. Create an API integration from custom eCommerce platform directly to Sales Cloud for new Contacts.
B. Create an API integration from custom eCommerce platform directly to JB for new Contacts. Use EmallAddress as the SubscriberKey.
C. Use a query activity to identify new records in the Contact Synchronized Data Extension, write results to new sendable DE, and schedule an automation to inject every 15 minutes.
D. Use a Sales Cloud Journey Builder entry source to inject new Contact records directly into Journey Builder.

Question 4

How are profiles merged In IS:

A. Once a day
B. Deterministic matching on matched identities
C. Probabilistic matching

Question 5

Which two functions does Einstein Copy Selection do for marketing campaigns?

A. Analyze click results to find out which assets spark the most engagement among customers
B. Use aggregate daily engagement metrics to optimize content for the next day
C. Determines how many subscribers will engage with the message.
D. Send personalized content for each customer when they open email messages

Solutions: