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| Section | Objectives |
|---|---|
| Solution Mapping and Customer Scenarios | - Mapping solutions to customer requirements - Industry-specific use cases and adoption scenarios |
| Sales Strategy and Value Proposition | - Value-based selling of social software solutions - Customer pain points and business drivers |
| IBM Collaboration Platforms | - IBM Sametime and real-time collaboration tools - IBM Connections capabilities and use cases |
| Licensing, Packaging, and Deployment | - IBM Social Software licensing models - Deployment options and enterprise integration |
| IBM Social Business and Collaboration Overview | - Concepts of social business transformation - IBM Social Software portfolio positioning |
| Competitive Positioning | - IBM strengths in enterprise social networking - Differentiation from competing collaboration platforms |
1. What should you do when a callback meeting is requested by a potential customer?
A) Tell them what you're going to show them, show them, and then follow up with a customer or personal example
B) Prepare a lengthy slide deck and read each word on every page
C) Follow up with fancy product brochures
D) Deep dive into the technologies
2. When successful social businesses analyze their social data, what important areas should they search for?
A) Press releases from associated industries
B) Published patents in their industry
C) Past stock prices of their competitors
D) Trends in evolving topics
3. What is one best practice that is very successful in delivering the Social Business message to a customer?
A) Distribute printouts of analysts' reports to every person in the room.
B) Have a lengthy technical discussion about each feature and its capabilities.
C) Add personal stories about how you use these social software features successfully in your job.
D) Make sure you are well dressed.
4. What in IBM Connections provides "crowd-sourcing" - a great way to gather structured feedback and promote ideas from the community?
A) Profiles
B) Forums
C) Information center
D) Ideation blogs
5. What is the capability called that allows an individual to share their own unique experiences in the IBM Connections product?
A) Blogs
B) Talk
C) WebNotes
D) ShareFiles
Solutions:
| Question # 1 Answer: A | Question # 2 Answer: D | Question # 3 Answer: C | Question # 4 Answer: D | Question # 5 Answer: A |
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