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| Certification Vendor: | Salesforce |
|---|---|
| Exam Name: | Salesforce Certified Marketing Cloud Engagement Administrator |
| Exam Number: | MCE-Admn-201 |
| Real Exam Qty: | 60 scored + up to 5 unscored |
| Exam Price: | $200 USD + tax; retake: $100 USD |
| Passing Score: | 67% |
| Related Certifications: | Salesforce Certified Marketing Cloud Consultant Salesforce Certified Marketing Cloud Engagement Developer |
| Certificate Validity Period: | 2 years |
| Exam Format: | Scenario-based, Multi-select, Multiple-choice |
| Exam Duration: | 105 minutes |
| Available Languages: | English, Japanese |
| Recommended Training: | Trailhead Learning Path Official Exam Guide |
| Exam Registration: | Official Registration Pearson VUE Registration |
| Sample Questions: | ![]() |
| Exam Way: | Online proctored or onsite at Pearson VUE test centers |
| Pre Condition: | No mandatory prerequisites; 3–6 months hands-on experience recommended |
| Official Syllabus URL: | https://trailheadacademy.salesforce.com/certification/exam/mce-admn-201 |
| Section | Weight | Objectives |
|---|---|---|
| Setup | 38% | - Setup Home features and configuration - Security policies, password management, and access control - Business units, user accounts, and permission settings - Integration configuration and management - Marketing Cloud extension products and features |
| Digital Marketing Proficiency | 13% | - Marketing Cloud product inventory and offerings - Security best practices for data, permissions, and PII - Governance and compliance in digital marketing |
| Channel Management | 16% | - Journey Builder concepts and use cases - Mobile Studio setup and functionality - Email Studio configuration and features - Social Studio and Advertising Studio configuration |
| Subscriber Data Management | 18% | - Data import, export, and quality management - Data extensions, relationships, and data architecture - Contact model design and implementation - Preference and profile center configuration |
| Maintenance | 15% | - Data extraction, reporting, and analytics - Evaluation of additional Marketing Cloud products - Account monitoring and system availability |
No mandatory prerequisites; 3–6 months hands-on experience recommended Since requirements change over time, confirm the latest on the official Salesforce exam page before scheduling.
Three versions of the same study materials: a printable, expert-prepared PDF with free demo download and instant access; a Desktop Test Engine for Windows with customizable simulation and timed modes that works offline; and an Online Test Engine for any browser on Windows, Mac, Android, and iOS with test history and performance review. All 166 practice questions are identical across versions. Every purchase includes 365 days of free updates, a 50% renewal discount afterward, and unlimited computer installations.
The MCE-Admn-201 exam is a Salesforce certification exam validating the Salesforce Certified Marketing Cloud Engagement Administrator syllabus shown above. It belongs to these credential paths: Salesforce Certified Marketing Cloud Engagement Developer, Salesforce Certified Marketing Cloud Consultant. Candidates in 2026 start with VCETorrent's 166 practice questions, available as a printable PDF, a Windows Desktop Test Engine, and an Online Test Engine — three versions of the same materials.
Salesforce recommends these training resources for the Salesforce Certified Marketing Cloud Engagement Administrator exam:
Follow the training with steady self-testing — the 166 practice questions from VCETorrent help you apply theory and fill any gaps the training leaves.
The official Salesforce Certified Marketing Cloud Engagement Administrator outline defines 5 domains. The leading three are Maintenance (15%), Channel Management (16%), and Setup (38%). The full list is in the topics section above, and VCETorrent's 166 practice questions cover each one.
The Salesforce Certified Marketing Cloud Engagement Administrator exam contains 60 scored + up to 5 unscored to complete within 105 minutes. Timed simulation in the VCETorrent Desktop Test Engine teaches that rhythm before exam day does.
The Salesforce Certified Marketing Cloud Engagement Administrator exam requires 67% to pass, and registration costs $200 USD + tax; retake: $100 USD. A failed attempt means paying the same fee again — a readiness check with the VCETorrent engines before booking is the cheaper option.
VCETorrent issues a full refund if you take the Salesforce Certified Marketing Cloud Engagement Administrator exam within 60 days of purchase and do not pass. The policy does not apply if the exam is taken within 3 days of purchase, if the exam was never actually taken, or to free materials or expired orders, and the candidate name must match the payer name. Submit a scan of your enrollment slip and the official Score Report PDF within 2 days of the exam; claims are processed within 7 days. Alternatively, exchange for two free exam products of equal value and keep your original update service. Orders arrive by email within 1 minute — contact support if nothing arrives within 2 hours.
Online proctored or onsite at Pearson VUE test centers Register for the Salesforce Certified Marketing Cloud Engagement Administrator exam through these official channels:
After booking, VCETorrent delivers your practice questions within 1 minute — preparation starts the same day.
Northern Trail Outfitters uses Parameter Manager to automatically tag links, they want to include a Campaign Identifier to the links within a specific campaign message.
At which level should the utm_campaign value be configured?
Correct Answer: C 🗳️
Explanation: Only visible for VCETorrent members. You can sign-up / login (it's free).
Northern Trail Outfitters wants to leverage the REST API for an external application they plan to build.
Where should their Marketing Cloud admin set up permissions to allow REST authentication?
Correct Answer: B 🗳️
Explanation: Only visible for VCETorrent members. You can sign-up / login (it's free).
Northern Trail Outfitters wants to segment audiences based on SalesCloud data.
Where would their Marketing Cloud admin configure Sales Cloud Objects to be synced and leveraged in Marketing Cloud.
Correct Answer: D 🗳️
Explanation: Only visible for VCETorrent members. You can sign-up / login (it's free).
What functionality is contained in Journey Builder that does not exist in Automation Studio?
Correct Answer: A 🗳️
Explanation: Only visible for VCETorrent members. You can sign-up / login (it's free).
Where would a Marketing Cloud admin view all verified email addresses?
Correct Answer: B 🗳️
Explanation: Only visible for VCETorrent members. You can sign-up / login (it's free).
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