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| Certification Vendor: | Salesforce |
|---|---|
| Exam Name: | Salesforce Certified Marketing Associate Exam |
| Exam Number: | Salesforce-Marketing-Associate |
| Available Languages: | English |
| Exam Format: | Multiple Choice |
| Related Certifications: | Salesforce Certified Marketing Cloud Email Specialist Salesforce Certified Administrator |
| Recommended Training: | Salesforce Trailhead Marketing Associate Prep |
| Exam Registration: | Salesforce Certification Registration |
| Sample Questions: |  |
| Exam Way: | Online proctored exam via Salesforce certification platform |
| Official Syllabus URL: | https://www.salesforce.com/training-certification/certification/marketing-associate/ |
| Section | Objectives |
|---|---|
| Topic 1: Salesforce Platform Awareness | - Salesforce ecosystem overview - Marketing-related Salesforce tools |
| Topic 2: Customer Engagement | - Audience segmentation basics - Customer journey understanding |
| Topic 3: Marketing Fundamentals | - Marketing strategy basics - Core marketing concepts |
| Topic 4: Digital Marketing Concepts | - Email marketing fundamentals - Digital campaign basics |
The Salesforce Certified Marketing AssociateExam is Salesforce's certification exam for Salesforce Certified Marketing Associate, at the Associate level. Related credentials include Salesforce Certified Administrator, Salesforce Certified Marketing Cloud Email Specialist. Start simply: free demo first, full set when convinced.
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The Salesforce Certified Marketing AssociateExam blueprint spans 4 domains — including Digital Marketing Concepts, Salesforce Platform Awareness, Marketing Fundamentals. Our material keeps close to this syllabus; the complete outline above lists every subtopic.
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A marketing associate at Cloud Kicks has been asked to manually import some data into Marketing Cloud Engagement. They receive a tab-delimited file named "products.txt" that is small enough to be imported from their desktop and contains column headings.
Which step should the associate take before importing the file into Marketing Cloud Engagement?
Correct Answer: C 🗳️
Explanation: Only visible for VCETorrent members. You can sign-up / login (it's free).
Cloud Kicks sends a digital receipt for all online orders. The receipt needs to be sent even if the subscriber has previously unsubscribed.
What should an associate use at time of send?
Correct Answer: A 🗳️
Explanation: Only visible for VCETorrent members. You can sign-up / login (it's free).
As a best practice, which value should an associate use when creating a subscriber key?
Correct Answer: C 🗳️
Explanation: Only visible for VCETorrent members. You can sign-up / login (it's free).
Management at Cloud Kicks wants to engage customers who have redeemed promotion codes on its website.
The associate set up a data extension so that Subscriber Key is the primary key. However, the associate notices that customers who have redeemed more than one promotion code only have one record added into the data extension.
What should the associate change to allow more than one record per subscriber key?
Correct Answer: A 🗳️
Explanation: Only visible for VCETorrent members. You can sign-up / login (it's free).
How should users in a business unit make items accessible to users in other business units in Marketing Cloud Engagement?
Correct Answer: B 🗳️
Explanation: Only visible for VCETorrent members. You can sign-up / login (it's free).
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