Oracle 1Z0-1032-21 : Oracle Responsys Marketing Platform 2021 Implementation Essentials

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Oracle 1Z0-1032-21 Exam Syllabus Topics:

Oracle Responsys Marketing Platform 2021 Implementation Essentials Sample Questions:

Question 1

You uploaded into the Responsys Content Library an HTML document and three subdocuments personalized with the member level of the subscriber. When you validate the campaign, you get this error: "Email Message preview failed because of template execution runtime error, detailed error: property MEMBER_LEVEL for datasource CONTACTS is not defined in the datasources." How should you correct this error?

A. You did not select the MEMBER_LEVEL column from the CONTACTS database. In the Datasources Section in the Campaign workbook, select the MEMBER_LEVEL field and make sure the aliasmatches what is in the HTML code. Responsys will now be able to insert values for that column at run time.
B. The MEMBER_LEVEL field is a Responsys reserved word and cannot be used for personalization.
C. Open each HTML document in the package and declare the MEMBER_LEVEL field by using the RPL directive<#field> in every document. Then reupload the documents into the Content Library.
D. The HTML coder didn't include the <#data> directiveand declare the CONTACTS data source in each document. Enter this into each document, and the error should now be resolved.

Question 2

You want touse Responsys SMS that invites recipients to click a link to a web form to register for a special event. You wish to measure clicks and form submissions (conversions).
Which four steps should you perform to make this possible? (Choose four.)

A. In the SMS campaign message designer, enable conversion tracking.
B. You mustsupply a short URL, so you can use bit.ly to shorten links that you wish to use in your text message.
C. In the SMS campaign message designer, you must enable link tracking for the campaign.
D. You mustpurchase Premium tracking in order to support link tracking in Responsys.
E. You must select a Responsys link table with the link names and URLs to be used in the SMS message.

Question 3

Before moving a campaign to production you need to test whetherthe links are working properly.
What functionality should you use in Responsys?

A. In Program, you can use the Test tab because it will display any issues with links according to a campaign.
B. In the Testing section of a campaign Workbook, there is a Test links button that can automate this process.
C. Using RPL, use the clickthrough() method to iterate throughthe associated link table and test that they do not retrieve 404 errors.
D. You should test all links manually.

Question 4

You are creating a filter with many conditions in Filter Designer.
What functionality in Responsys should you use to guarantee that your rules execute as you want?

A. Use the Parenthesis feature: drag-and-drop rules in the correct order between parenthesis in Filter Designer.
B. Use the RPL syntax<priority> and </priority> tags and include the rules to execute first inside these tags.
C. You can only order the rules in the top-down order in which Responsys willexecute them.
D. Use the Enclosures feature: drag-and-drop rules in the enclosure in Filter Designer.

Question 5

For the email campaign you are designing in EMD, the first line of the HTML creative must include thefirst name of the subscriber. The first name attribute is FNAME and is located in the profile list that is called CONTACTS.
Which option displays the correct RPL syntax?

A. $ {CONTACTS.FNAME}
B. #FNAME. CONTACTS
C. FNAME ($CONTACTS)
D. $CONTACTS.FNAME

Solutions: