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Oracle Responsys Marketing Platform 2021 Implementation Essentials : 1Z0-1032-21
- Exam Code: 1Z0-1032-21
- Exam Name: Oracle Responsys Marketing Platform 2021 Implementation Essentials
- Updated: Sep 13, 2026
- Q & A: 73 Questions and Answers
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Oracle 1Z0-1032-21 Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Topic 1: Responsys Personalization Language (RPL) | - Debug RPL syntax and logic - Write basic RPL expressions - Implement dynamic content |
| Topic 2: Integration: Interact Connect | - Manage data synchronization - Describe Data Gateway setup - Configure Interact Connect integration |
| Topic 3: Account Administration | - Manage user roles and permissions - Monitor account usage and health - Configure security and compliance settings |
| Topic 4: Initial Configuration & Deliverability | - Perform IP warm-up and ramp-up - Configure domain branding and delegation - Manage bounce processing, spam feedback loops - Set global account and deliverability settings |
| Topic 5: Programs | - Monitor and optimize program performance - Configure triggers, rules, and actions - Design multi-step automation programs |
| Topic 6: Responsys Data Model | - Create filters, segment groups, seed groups - Manage contact lists, supplemental tables, profile extension tables - Describe Responsys data model |
| Topic 7: Creating and Managing Content | - Implement personalization with RPL - Use assets and templates - Build responsive email and mobile content |
| Topic 8: Reporting and Analytics | - Analyze campaign performance metrics - Access standard reports and dashboards - Create custom reports |
| Topic 9: Multi-Channel Campaigns | - Manage cross-channel consistency - Set up email, SMS, and push campaigns - Configure subscription management |
| Topic 10: Campaigns and Forms | - Build and manage web/mobile forms - Configure conversion and tracking - Create and deploy marketing campaigns |
Oracle Responsys Marketing Platform 2021 Implementation Essentials Sample Questions:
Question #1
You want to accesscart and browse abandonment events on your ecommerce website and launch personalized retargeting marketing programs to your known users.
How can you use Rapid Retargeter to capture and expose the events in Responsys in order to accomplish this?
- A. Write the event data into external tables. Batch upload the data into a Responsys supplemental table via Connect every hour and then use SQL to pull data for personalization.
- B. Passthe event data into a Responsys supplemental table near real time with an API call. Backend tables are then automatically updated, so you can use Filter Designer for targeting.
- C. Capture the events and use an API to write them into profile extension tables in the client's Responsys account and then use SQL to pull data for personalization.
- D. After your website is correctly tagged, use the Interaction Events to enter your contacts into a Program and pass key visitor data as Program Entry Variables.
Correct Answer: B 🗳️
Question #2
When you add a Conversion Tracking Tag to a Conversion Acknowledgement page, each time a visitor completes a transaction, conversion credit will be attributed to the sourcing campaign by default.
Which name-value pair should you append to the Conversion Tracking Tag to clear the cookie in order to eliminate potential duplicate reporting?
- A. tracking=first
- B. action=single
- C. tracking-once
- D. action=last
- E. action=once
Correct Answer: C 🗳️
Question #3
What three actions must you take to set up your new IP fordeliverability success with your major ISPs?
(Choose three.)
- A. Set up a backup IP address so you will get through to the inbox even if you are blocked by an ISP.
- B. Automate the daily delivery of Insight Deliverability reports for your warm-up campaigns, especially the Feedback Loop reports to check on true spam complaint rates.
- C. Ensure that your warm-up audiencelists consist of recently opted-in, opened/clicked within the last few months, or are known brand advocates.
- D. Do everything possible to remove lapsed, bounced, or old email addresses to increase the possibility of getting your emails into the inbox.
Correct Answer: A,B,D 🗳️
Question #4
Whichthree precautions should you take before deciding to delete a column from a Responsys data source?
(Choose three.)
- A. Ensure that there are no active campaigns referencing the column to bedeleted.
- B. Ensure that there are no Connect jobs updating the column to be deleted.
- C. Check to make sure there are no forms referencing the column.
- D. Check to see whether the data column is being used by the customer for external analytics purposes.
Correct Answer: A,B,D 🗳️
Question #5
You declared a field, FIRST_NAME, from your profile list in your campaign.
What is the correct RPL syntax to personalize your content with the first name of your customer in the email campaign?
- A. $FIRST_NAME
- B. {FIRST_NAME}
- C. {FIRST_NAME} $
- D. $ {FIRST_NAME}
Correct Answer: D 🗳️
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