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Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions:

1. LenoxSoft wants to use Salesforce to report on warm leads that are not yet marketing qualified. Once the leads become marketing qualified, the team wants to ensure the leads are routed correctly with the assigned user being correctly reflected in Marketing Cloud Account Engagement.
How could these requirements be met?

A) Develop a Salesforce report that is only shared with Marketing users then use completion actions to assign leads.
B) Define market data sharing rules so Marketing can see prospects then use automation rules to assign the leads.
C) Assign to queue that Marketing users own then use active assignment rules to reassign the leads.
D) Create a list of prospects that only Marketing users can see then use user queues to reassign the leads.

2. A marketing user wants to create a newsletter list where prospects will be automatically added based on a specific set of criteria. However, they also want to make sure sales users can manually add their prospects to the list even if they don't match the criteria.
Which automation tool should be used?

A) Completion action
B) Dynamic list
C) Segmentation rule
D) Automation rule

3. A Marketing Cloud Account Engagement customer uses a lot of landing pages for their lead generation strategy. They are creating a layout template and importing in HTML from their website to customize the look and feel of their landing pages. When placing a Marketing Cloud Account Engagement form on their Marketing Cloud Account Engagement landing page using this layout template, the form doesn't appear.
What could be the issue?

A) The landing page on a browser with the cookies cleared was not tested.
B) The same layout template on both the form and the landing page was not used.
C) The %%content%% variable tag in the layout template code was missing.
D) The form HTML embed code in the layout template code was not used.

4. "LenoxSoft's marketing team wants to track which of their white papers converts the most net new leads so they can write more like it.
What actions should be taken to ensure they can report on the statistics in Salesforce?

A) Upload files to Marketing Cloud Account Engagement > create an engagement program with actions:
add to Salesforce campaign and assign to user
B) Add custom redirects for each white paper > add completion actions: add to Salesforce campaign and assign to user
C) Enable connected campaigns and campaign member sync > add files to Marketing Cloud Account Engagement with completion action: assign to user
D) Create a form to gate each white paper > add completion actions: add to Salesforce campaign and assign to user

5. Which are true about Engagement Program

A) If a prospect opts out of a list used for a program, they still move through the program, but don't receive program emails
B) If a prospect is removed from a list that a program uses, that prospect stops moving through the program
C) When no new prospects are added to or processed in a program for 30 days, it becomes inactive
D) When merged prospects are members of the same engagement program, it's possible for one to skip steps or move through the same step twice. The new master prospect restarts a program from the step that any of its merged prospects touched most recently
E) A single rule step can evaluate up to five conditions
F) If you remove a prospect from a program's recipient list, and then add the prospect back later, they start where they left off in the program
G) When no new prospects are added to or processed in a program for 365 days, it becomes inactive

Solutions: