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Salesforce Certified Marketing Cloud Account Engagement Consultant : MCAE-Con-201
- Exam Code: MCAE-Con-201
- Exam Name: Salesforce Certified Marketing Cloud Account Engagement Consultant
- Updated: Sep 15, 2026
- Q & A: 261 Questions and Answers
About Salesforce MCAE-Con-201 Exam
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Salesforce MCAE-Con-201 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Lead Management | 14% | - Configure lead routing and handoff processes - Design lead generation strategies - Implement scoring and grading models |
| Sales Emails and Alerts | 6% | - Configure Sales Emails and Alerts features - Maximize sales and marketing alignment |
| Email Marketing | 10% | - Apply email marketing standards and best practices - Ensure deliverability and compliance - Optimize email content and performance |
| Automating Business Processes | 17% | - Design engagement programs and sequences - Build lead nurturing and campaign workflows - Select appropriate automation tools |
| Evaluation | 17% | - Analyze business requirements and recommend solutions - Design strategies to identify customer needs - Assess existing infrastructure and marketing maturity |
| Personalizing the Prospect Experience | 8% | - Implement consent and preference management - Design personalized interactions - Recommend engagement enhancements |
| Reporting, Metrics, and Analytics | 12% | - Interpret results and recommend improvements - Configure and customize reports and dashboards - Define relevant KPIs and metrics |
| Account Configuration | 16% | - Data migration and integrity maintenance - Technical setup and architecture planning - Usage governance and permission strategies |
Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions:
Question #1
LenoxSoft wants to quickly identify sales-ready leads from a list of prospects that came by their booth at a recent event. How should their engagement program be structured?
- A. Send five emails exactly seven days apart, without any following steps
- B. Send emails using dynamic content based on prospect account fields
- C. Send the least targeted content first, followed by more targeted content
- D. Send highly targeted content first, followed by less targeted content
Correct Answer: B 🗳️
Question #2
What activities can be done in Marketing Cloud Account Engagement's engagement program? [Choose one answer]
- A. Trigger, activity and rule
- B. Trigger, listen and check
- C. Trigger, action and rule
- D. Trigger, activity and check
Correct Answer: C 🗳️
Question #3
"A user imported a CSV file of 100 prospects into Marketing Cloud Account Engagement to perform a mass update on the Country field. When the import completed, they noticed only 90 prospects were updated.
Which two reasons could explain why the remaining 10 prospects were not updated?
Choose 2 answers
- A. The remaining prospects' email addresses contained domains from free ISPs such as Yahoo and Google.
- B. The Country field has validation enabled and the updated field values did not match existing values.
- C. The remaining prospects are in the Recycle Bin and the user did not select to undelete them.
- D. The user who performed the import is not the assigned user listed on the remaining prospects.
Correct Answer: C,D 🗳️
Question #4
LenoxSoft wants to ensure that prospects who meet the following criteria are assigned to one of the five users.
In a round robin fashion:
* Completed the "Product Interest" form
* A score higher than 100
* A grade higher than a C
* Is a member of the "Target Account" list
What should LenoxSoft use to accomplish this business requirement?
- A. Automation rule and user group
- B. Form completion action and user queue
- C. Form completion action and user group
- D. Automation rule and user queue
Correct Answer: A 🗳️
Question #5
What is true about scoring? [Choose one answer]
- A. Salesforce opportunities can influence a prospect's score.
- B. Marketing Cloud Account Engagement will automatically assign prospects a score from F- to A+.
- C. It is not possible to reset a prospect's score to 0.
- D. Marketing Cloud Account Engagement comes with a scoring model that cannot be adjusted or changed.
Correct Answer: A 🗳️
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