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| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Distribution | 12% | - Schedule and share reports with key stakeholders
|
| Topic 2: Reporting | 32% | - Determine which data view to use based on data sources, identities, and date ranges
|
| Topic 3: Components | 30% | - Create a subset of data using appropriate components and filters
|
| Topic 4: Data Analysis | 26% | - Evaluate audiences to share with other AEP tools
|
1. 3월 13일, 한 고객이 유료 소셜 캠페인을 통해 웹사이트를 방문했습니다. 4월 18일, 같은 고객이 검색 엔진을 통해 웹사이트를 찾은 후 다시 웹사이트를 방문하여 장바구니에 상품을 담았습니다. 4월 20일, 유료 검색 추가 버튼을 클릭하여 웹사이트에 접속한 후 구매를 완료했습니다.
분석가가 이 주문에 대한 채널 기여도를 살펴보면, 자연 검색과 유료 검색 모두 주문에 기여한 것으로 나타납니다. 분석가는 30일 룩백 윈도우를 사용하는 Inverse-J 기여 모델을 사용하고 있습니다.
왜 유료 검색과 자연 검색만 주문에 대한 크레딧을 받는 걸까요?
응답:
A) 귀속 모델은 초기 터치에 더 많은 크레딧을 부여합니다.
B) 귀속 모델은 나중에 수행된 작업에 더 많은 크레딧을 부여합니다.
C) 귀속 모델은 유기적 채널보다 유료 채널을 우선시합니다.
D) 주문에 대한 룩백 창이 너무 짧습니다.
2. Adobe CJA의 데이터 세트에서 가치가 높은 거래만 추출하려면 어떤 필터 유형을 사용해야 합니까?
응답:
A) 정적 필터
B) 이벤트 트리거 필터
C) 메트릭 필터
D) 날짜 범위 필터
3. 어떤 시각화가 방문자가 미리 정의된 일련의 터치포인트를 통해 떠나거나 계속 나아가는 방식을 가장 잘 표현하고 있을까요?
응답:
A) 폴아웃
B) 산점도
C) 코호트 분석
D) 흐름
4. Adobe Customer Journey Analytics에서 시간 경과에 따른 고객 구매 추세를 추적하는 데 가장 적합한 시각화는 무엇입니까?
응답:
A) 산점도
B) 선형 차트
C) 요약 표
D) 막대형 차트
5. 데이터 세트에서 사용자당 평균 수익(ARPU)을 계산하려면 어떤 Adobe Customer Journey Analytics(CJA) 구성 요소를 사용해야 합니까?
응답:
A) 데이터 뷰 필터
B) 계산된 메트릭
C) 메트릭 빌더
D) 사용자 정의 이벤트 추적기
Solutions:
| Question # 1 Answer: D | Question # 2 Answer: C | Question # 3 Answer: A | Question # 4 Answer: B | Question # 5 Answer: B |
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