[Apr 28, 2025] Marketing-Cloud-Advanced-Cross-Channel Exam Dumps - 100% Marks In Marketing-Cloud-Advanced-Cross-Channel Exam!
Exam Dumps Use Real Accredited Professional Dumps With 102 Questions!
NEW QUESTION # 18
how many activities recommended in a journey canvas.(150-200)
- A. 0
- B. 1
- C. 2
- D. 3
Answer: A
NEW QUESTION # 19
What will you to send a real time email to a customer with a dynamic buy link when available stock goes below 50? Select 2.
- A. Transactional messaging api.
- B. Journey api
- C. Email soap api
- D. Rest api
Answer: A,D
Explanation:
To send a real-time email with a dynamic buy link when stock levels drop below 50, the most effective APIs to use are:
* B: REST API: This API can be used to integrate real-time triggers from your stock management system to Salesforce Marketing Cloud. It allows you to send real-time communications based on stock changes.
* C: Transactional Messaging API: Specifically designed for real-time, triggered messaging, this API is ideal for sending transactional emails that include dynamic content like a buy link based on immediate changes in data, such as inventory levels.
NEW QUESTION # 20
3 possible reasons why a SMS message would fail to reach users mobile? (select 3 options)
- A. SMS sent to landline number
- B. Low battery
- C. mobile is in another call
- D. switched off
- E. out of cellular network coverage
Answer: A,B,E
Explanation:
Several factors can cause an SMS message to fail in reaching a user's mobile phone. The three possible reasons include:
* B. SMS sent to landline number: If an SMS is directed to a landline number, it will fail because landlines do not receive text messages.
* D. Out of cellular network coverage: If the recipient's mobile device is out of the range of a cellular network, it won't receive SMS messages until it returns to a covered area.
* E. Low battery: If a mobile device's battery is too low or the phone is turned off due to low power, it may not receive SMS messages until it is recharged and turned back on.
NEW QUESTION # 21
Where would you add a topic profile
- A. Workspace settings
- B. Social studio automate
- C. Admin settings
- D. Social studio engage
Answer: C
NEW QUESTION # 22
Which two statements are true when using Journey Data and Contact Data within Journey Builder?
- A. Contact Data is a set of static values passed into the Journey for each contact
- B. Journey Data is a set of static values passed into the Journey for each contact
- C. Journey Data is dynamic data that retrieves the latest value upon decision split execution
- D. Contact Data is dynamic data that retrieves the latest value upon decision split execution
Answer: B,D
NEW QUESTION # 23
Which two concepts are types of Journeys?
Choose 2 answers
- A. Promotional
- B. Single-send
- C. Triggered
- D. Multi-step
Answer: B,C
NEW QUESTION # 24
Which social network(s) support lead capture in Ad Studio?
- A. Facebook
- B. Google Adwords
- C. Linkedin 2%
- D. Twitter
- E. Instagram
Answer: A
NEW QUESTION # 25
What will you to send a real time email to a customer with a dynamic buy link when available stock goes below 50? Select 2.
- A. Transactional messaging api.
- B. Journey api
- C. Email soap api
- D. Rest api
Answer: A,D
NEW QUESTION # 26
In beacon message, what does the field limit number of messages for a device' control?
- A. send only particular number of messages in 24 hours
- B. send only particular number of messages in 72hrs
- C. send only particular number of messages in a week
- D. send not more than particular number of messages in a active period.
Answer: A
Explanation:
In the context of a beacon message, the field "limit number of messages for a device" controls:
* A: Send only a particular number of messages in 24 hours. This setting is used to cap the number of messages a single device receives within a 24-hour period, which is essential for avoiding message fatigue and ensuring compliance with best practices in mobile marketing.
NEW QUESTION # 27
Where would you add a topic profile
- A. Workspace settings
- B. Social studio automate
- C. Admin settings
- D. Social studio engage
Answer: C
Explanation:
Understanding Topic Profiles:
Topic profiles are the core of social listening in Social Studio. They define the keywords, social accounts, and other criteria used to capture relevant social media mentions.
Admin Settings as the Central Hub:
Admin settings in Social Studio are the central location for managing overall account configurations, user permissions, and, importantly, topic profiles.
Detailed Steps:
Access Admin Settings: In Social Studio, you'll click on your profile avatar in the top right corner and then select "Admin".
Topic Profiles Section: Within the Admin panel, you'll find a dedicated section for "Topic Profiles." Create/Edit Topic Profiles: This is where you can create new topic profiles or edit existing ones. You'll define keywords, include/exclude terms, specify languages, locations, media types, and link social accounts.
Why Other Options Are Incorrect:
A . Social Studio Automate: Social Studio Automate is used for automating actions based on rules (e.g., automatically routing posts to different teams, adding classifications). It's not where you create the foundation of social listening (topic profiles).
C . Workspace Settings: Workspace settings manage collaboration and workflow within a specific workspace. While you might use topic profiles within a workspace, you don't create them there.
D . Social Studio Engage: Engage is for viewing and interacting with social media content that has already been captured based on your topic profiles. You don't create topic profiles in Engage.
In Summary:
Topic profiles, the foundation of social listening in Social Studio, are created and managed within B. Admin settings.
NEW QUESTION # 28
Which user role can be used to set up single sign-on in Social Studio?
- A. Editor
- B. Super User
- C. Full User
- D. Environment Owner
Answer: B
NEW QUESTION # 29
What is true about SMS keywords other than HELP and STOP?
- A. keywords in parent or child business unit are available only in that business unit
- B. keywords in child business unit can be shared between other child business units
- C. keywords in parent business unit are automatically available to all child business units
- D. keywords in parent business unit can be shared to any child business units
Answer: A
Explanation:
For SMS keywords in Salesforce Marketing Cloud, the rule is:
* C: Keywords in parent or child business unit are available only in that business unit. Keywords are unique to each business unit, meaning they do not automatically share across parent or child business units. This setup ensures that keyword management remains distinct and organized within the specific business unit where it was configured, avoiding conflicts or misuse across different parts of the organization.
NEW QUESTION # 30
send multiple emails over a period of 3 months with link to download mobile app. If link clicked then send app feature emails else same mails to download mobile app after every 3 days. How would you design this Multiple select?
- A. use journey with email activities and enagagement split activity
- B. use contact designer
- C. use Journey data and not contact data
- D. use query activity to query _ click and use contact data in journey.
Answer: A,C
NEW QUESTION # 31
What is true about Inbox message:
- A. Device owns the message not the contact.
- B. Contact owns the message not the device.
- C. It can open any public url also and not only cloud page
- D. Alert+inbox consume 1 supermessage.
Answer: C
Explanation:
In Salesforce Marketing Cloud, Inbox messages are versatile in their functionality. They are not limited to opening only Salesforce Cloud Pages but can also open any public URL. This feature extends the capability of marketing messages to integrate more broadly with various online resources, enhancing the interactivity and reach of campaigns directed through the mobile channel.
NEW QUESTION # 32
Which two functions does Einstein Copy Selection do for marketing campaigns?
- A. Determines how many subscribers will engage with the message.
- B. Send personalized content for each customer when they open email messages
- C. Use aggregate daily engagement metrics to optimize content for the next day
- D. Analyze click results to find out which assets spark the most engagement among customers
Answer: B,D
NEW QUESTION # 33
How long does the activation process take for Einstein Engagement Frequency?
- A. up to one hour
- B. up to six hours
- C. up to 24 hours
- D. up to 72 hours
Answer: D
NEW QUESTION # 34
What is true about Einstein engagement frequency (EEF). Select 3
- A. The model uses data available only in your account
- B. Used to determine correct no of mails to be send so that there are less unsubscribes due to email fatigue. email fatigue.
- C. EEF uses only commercial send data not transactional
- D. It uses last ISO days engagement data
Answer: A,B,C
NEW QUESTION # 35
What is the primary function of Einstein Copy Insights?
- A. Drive higher Mobile App engagement through optimized Push message copy
- B. Give insight on Email message copy to understand which text is resonating with Contacts
- C. Analyze the subject lines to uncover insights and optimize email engagement
- D. Recommend best copy for web content for blogs, articles, etc.
Answer: B
NEW QUESTION # 36
Which three statements are true for MC Behavioral Triggers?
- A. Collect tracking code is necessary to use Behavioral Triggers
- B. Behavioral Triggers are mandatory for Commerce Cloud integrations.
- C. Behavioral Triggers can be triggered from interactions with both Content and Products
- D. Behavioral Triggers require a catalog of assets
- E. Behavioral Triggers are not editable
Answer: A,C,D
NEW QUESTION # 37
What is the fastes way to add a classification to a post?
- A. Add classification manually to each post.
- B. Macro
- C. Classification cannot be added to a post
Answer: B
Explanation:
Understanding Classifications and Macros:
Classifications: In Social Studio, classifications are tags or labels you apply to posts to categorize them (e.g., sentiment, product, campaign, etc.). They are essential for analysis and reporting.
Macros: Macros are pre-defined sets of actions that can be applied to posts with a single click. They automate repetitive tasks.
Why Macros are the Fastest:
Automation: Macros are designed for efficiency. You can create a macro that applies a specific classification (or a set of classifications) to a post automatically.
One-Click Application: Instead of manually selecting the classification from a dropdown menu for each post, you simply select the post(s) and apply the relevant macro.
How to Use Macros for Classifications:
Create a Macro: In Social Studio, go to "Admin" then find "Macros" under your workspace. Create a new macro and name it appropriately (e.g., "Classify as Positive Sentiment").
Define Macro Actions: Within the macro, add an action to "Set Classification." Choose the desired classification tag(s).
Apply the Macro: In Engage, select the post(s) you want to classify. From the action menu, choose your macro.
Why Other Options Are Incorrect:
B . Add classification manually to each post: While you can add classifications manually, it's time-consuming, especially when dealing with a large volume of posts.
C . Classification cannot be added to a post: This is incorrect. Classifications are a fundamental part of organizing and analyzing social data in Social Studio.
In Summary:
Macros provide the fastest way to add classifications to posts in Social Studio because they automate the process, allowing you to apply classifications with a single click.
Therefore, A. Macro is the correct answer.
NEW QUESTION # 38
When are customers eligible to be send a message in STO(when customer will engage then its sent)
- A. Within the first minute of next hour.
- B. At the hour user engages Within the next 24hours
- C. immediately when the STO activity arrives
- D. with the next hour
Answer: B
Explanation:
* Understanding Send Time Optimization (STO):
Purpose: STO is a Marketing Cloud feature that uses AI to determine the optimal time to send an email to each individual subscriber, maximizing the likelihood of engagement.
How it Works: STO analyzes a subscriber's historical engagement data (when they typically open and click emails) to predict the best send time within a 24-hour window.
* STO Send Time Logic:
Prediction Window: STO predicts the hour within the next 24 hours when a subscriber is most likely to engage.
Send at Predicted Hour: The email is sent during that predicted hour.
It's not immediate: STO doesn't send emails immediately upon entering the activity. It waits for the predicted optimal hour.
It's not within the first minute of the next hour: STO determines a specific hour, not just the start of the next hour.
It's not necessarily within the next hour: The predicted hour could be several hours away, depending on the subscriber's engagement history.
NEW QUESTION # 39
How does Marketing cloud connect help when you want to trigger journey when a record is created in sales cloud contact, Select 2.
- A. Use an api to create record in sales cloud directly from the ecom site
- B. Sales cloud entry audience in journey builder
- C. Use synchronized de, query to a sendable DE and use automation studio schedule to inject contact every
15 mins - D. Use a api to trigger journey directly from ecom site and use email address as subscriber key.
Answer: B,C
Explanation:
When using Marketing Cloud Connect to trigger a journey when a record is created in Sales Cloud, you can utilize:
* A: Sales Cloud entry audience in Journey Builder: This feature allows you to start a journey based on the creation of a record in Sales Cloud, making it an effective method for real-time engagement.
* D: Use synchronized DE, query to a sendable DE and use Automation Studio schedule to inject contact every 15 mins: This method involves synchronizing data from Sales Cloud into a Data Extension (DE) in Marketing Cloud, querying this data into a sendable DE, and then using Automation Studio to schedule regular injections of new contacts into the journey.
NEW QUESTION # 40
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