Salesforce Essentials for Marketing Cloud Email Marketers : EEB-101

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Salesforce EEB-101 Exam Syllabus Topics:

Salesforce Essentials for Marketing Cloud Email Marketers Sample Questions:

Question 1

Northern Trail Outfitters (NTO) notices a larger than normal drop in engagement and a spike in unsubscribes after its sales team added a newsletter that is sent three times a week, in addition to the normal commercial marketing messages sent throughout the week.
Which action should be taken to reduce the number of unsubscribes and increase engagement for NTO's program?

A. Focus on action-driven subject lines.
B. Create more focused segmented lists for messaging.
C. Add complementary SMS campaigns.

Question 2

Northern Trail Outfitters (NTO) is interested in exploring its large volume of send data. NTO wants to dynamically filter, sort, and group the data in one view but is not comfortable writing SQL queries.
Which tool should NTO use?

A. Email Performance Over Time Report
B. Pivot table in Datorama Reports
C. Filter Activity in Automation Studio

Question 3

A marketer for Northern Trail Outfitters needs to see test emails for each subscriber in a data extension.
What should the marketer do to ensure the data extension appears as a RecipientTest Data Extension in the Test Send menu?

A. Save the data extension in the Test Folder.
B. Associate the data extension to the Campaign.
C. Create the data extension as 'Is Testable'.

Question 4

Northern Trail Outfitter historically received a bulk data file from a vendor per day in its Marketing cloud SFTP. The vendor is updating its sending cadence and will be delivering files over approximately eight hours throughout the day. The files will maintain the same naming convention and include a timestamp.
Which update should be implemented to the automation to process the fries as they are received while minimizing network?

A. Implement an API to start automation with every file transfer.
B. Replicate the automation and schedule mem to execute server eight hours
C. Replace the Schedule with File Drop and use a filename pattern

Question 5

Northern Trail Outfitters' marketing manager wants to schedule a report to be sent weekly to an Azure Blob regarding the performance of a holidays campaign.
Which tool should they use?

A. Tracking Data Extract file transfer
B. Campaign Email Tracking Report
C. Datorama pivot Table

Solutions: