Microsoft Functional Application in Microsoft Dynamics Marketing : MB2-720

  • Exam Code: MB2-720
  • Exam Name: Functional Application in Microsoft Dynamics Marketing
  • Updated: Sep 15, 2026
  • Q & A: 90 Questions and Answers

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Microsoft MB2-720 Exam Syllabus Topics:

SectionObjectives
Topic 1: Analytics and Reporting- Marketing performance tracking
- Reporting and dashboards
Topic 2: Marketing Fundamentals in Microsoft Dynamics Marketing- Core marketing concepts and terminology
- Overview of Dynamics Marketing capabilities
Topic 3: Lead Management and Scoring- Lead lifecycle management
- Lead scoring and qualification
Topic 4: Email Marketing and Campaign Management- Campaign setup and execution
- Designing and sending marketing emails
Topic 5: Segmentation and List Management- Audience segmentation strategies
- Creating and managing marketing lists

Microsoft Functional Application in Microsoft Dynamics Marketing Sample Questions:

Question #1

What are two groups that contacts can belong to in Microsoft Dynamics Marketing? Each correct answer presents a complete solution.

  • A. Lead
  • B. Visitor
  • C. Vendor
  • D. Staff
Reveal Solution  Discussion  0

Correct Answer: A,D  🗳️

Question #2

You create a template to simplify the email marketing process. The template includes a From field to indicate the email message sender.
What does the From field display?

  • A. It automatically displays the name of the person who created the template.
  • B. It displays a name you manually select from a list of Active Directory users.
  • C. It displays a name you manually select from a list of Microsoft Dynamics Marketing contacts.
  • D. It automatically displays a generic name assigned to all marketing email messages.
Reveal Solution  Discussion  0

Correct Answer: D  🗳️

Question #3

You need to ensure that the Opportunity link is available on the header bar of every Microsoft Dynamics Marketing page.
What should you do?

  • A. Add the Opportunity header bar link to the home page.
  • B. Request that the Microsoft Dynamics Marketing Administrator add the Opportunity header bar link to the home page.
  • C. On the User Preferences page, turn on the Opportunity header bar link.
  • D. Request that the Microsoft Dynamics Marketing Administrator turn on the Opportunity header bar link for the organization.
Reveal Solution  Discussion  0

Correct Answer: B  🗳️

Question #4

Which event information can you track in Registration records and in Attendance records?

  • A. the contacts who attended the event
  • B. the date on which people can register for the event
  • C. the number of people permitted to attend the event
  • D. the cost to attend the event
Reveal Solution  Discussion  0

Correct Answer: A  🗳️

Question #5

You create a time slip for a job in Microsoft Dynamics Marketing and add entries to the time slip.
How can you prevent further changes to the time slip?

  • A. Post the time slip.
  • B. Complete the time slip.
  • C. Save the time slip.
  • D. Submit the time slip.
Reveal Solution  Discussion  0

Correct Answer: C  🗳️

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