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Google Search Advertising Advanced Exam Practice Test Sample Questions:

1. When a Google AdWords user targets a language for his business, there are three choices as part of the targeting. Which of the following is NOT a language targeting choice in Google AdWords?

A) Combine with location targeting
B) Single language
C) Domain origination
D) Multiple languages

2. Which of the following statements is true about CPM ads in the Google Content Network?

A) CPM ads always occupy the entire ad space on a web page in the Google Content Network.
B) CPM ads are not allowed in the Google Content Network.
C) CPM ads require prepayment to participate in the Google Content Network.
D) CPM ads require text only in the Google Content Network.

3. Holly is managing the online marketing efforts for a bakery in her city. Holly is building the bakery's website with the intent of the site being able to be ranked high in the Google's organic listings. Holly is focusing on keywords that users will likely be searching for, such as 'wedding cakes' and 'cupcakes' for her city. What term best describes the goals Holly has for the bakery's website?

A) Localized search results
B) Search engine optimization
C) Organic marketing
D) Search engine marketing

4. You are a consultant for the HKU Company and you're helping them brand their online presence. You've worked with the company to create a video ad about their products. You've recommended that they participate in the Google Network. Beth, your client, asks how the placement tool, which you've recommended, will help them with their branding. What is a placement tool and how will it help the HKU Company?

A) The placement tool allows to choose where the video ads will be placed on the partner's we bsites.
B) The placement tool will help the HKU Company determine which partners in the Google Network don't accept non-text ads and filter out these partners from their placement choices.
C) The placement tool allows to edit the ads offline, make changes, propose changes, and add comments before the changes are uploaded and placed into the Google Network.
D) The placement tool will automate the placement of the video ad throughout the Google Net work.

5. Steve is managing several Google AdWords account for his clients. Steve would like a way to prevent his clients' ads from showing on his network. What tool can Steve use, to prevent his clients' ads from appearing?

A) Steve can use the 'Prevent Ads from Displaying to Me' option in Account Manager.
B) Steve can't block Google AdWords ads from appearing - he just shouldn't click on them.
C) Steve can use the 'Don't Show My Clients' Ads' feature in Account Manager.
D) Steve can use the 'IP Address Exclusion Tool' option in Account Manager.

Solutions: