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Salesforce Marketing Cloud Intelligence Accredited Professional Sample Questions:

1. What is the relationship between "Media Buy Key" and "Campaign Key"?

A) Many-to-one (one Campaign Key has many Media Buy Keys)
B) Many-to-many
C) One-to-many (one Media Buy Key has many Campaign Keys)
D) One-to-one

2. Which three entities and/or functions can be used in an expression when building a calculated dimension?

A) The VLOOKUP function
B) Mapped measurements
C) Mapped dimensions
D) The EXTRACT function
E) Calculated dimensions

3. An implementation engineer has been provided with the below dataset:

*Note: CPC = Cost per Click
Formula: Cost / Clicks
Which action should an engineer take to successfully integrate CPC?

A) Populate the logic within a custom measurement. Set Aggregation to SUM.
B) Populate the logic within a custom measurement. Set Aggregation to AVG.
C) Unmap it, as Datorama will calculate it automatically.
D) Populate the logic within a custom measurement. No need to change Aggregation.

4. A client provides the following three files:
File A:

File B:

File C:

File A was uploaded using the Ads data stream type.
The client would like to create this view (data from Files B & C) in Datorama:

Which proposed solution would cause a false connection between the two files?

A) Custom classification
B) VLOOKUP in Data Stream C. Vlookup will return "MB Name"
C) Data Classification
D) VLOOKUP in Data Stream B. Vlookup will return "Day" and "Installs"

5. Client has provided sample flies of their data from the following data sources:
Google Campaign Manager

Below are the requirements from the client and additional information:
* The sources are linked to each other by shared Media Buy names.
* In addition-to the mutual Media Buys, the sources contain campaign and site values. However, the client would like to see the campaign/site values coming from Google CM and not from Google DV360.
* The source of truth for cost is Google DV360.
As a first step, a Parent-Child relationship was created between the two files, and the following mapping was performed, within both data streams:

Please note:
* All other measurements were mapped as well to the appropriate fields.
* No other mapping manipulations or formulas were implemented.
How many records will the merged table hold?

A) 3
B) 8
C) 4
D) Depends on the Data Updates Permissions

Solutions: