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Oracle Marketing Cloud Data Management Platform 2019 Implementation Essentials : 1Z1-1031
- Exam Code: 1Z1-1031
- Exam Name: Oracle Marketing Cloud Data Management Platform 2019 Implementation Essentials
- Updated: Sep 21, 2026
- Q & A: 75 Questions and Answers
About Oracle 1Z1-1031 Exam
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Oracle 1Z1-1031 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Audience Creation & Management | 20% | - Build and configure audience segments - Classification and taxonomy setup - Audience activation and delivery |
| Data Strategy and Scoping | 20% | - Compliance and privacy requirements - Data scoping and collection policies - Define DMP use cases |
| Reporting & Optimization | 15% | - Site Hits and Inventory reports - Performance analysis and optimization - Audience profile and discovery reports |
| Tag Implementation & Data Ingestion | 25% | - First-party data ingestion methods - Mobile SDK integration - Server-to-server integration - BlueKai Core Tag deployment |
| Identity Mapping & Resolution | 20% | - ID swapping and mapping strategies - Oracle ID Graph concepts - Offline match integration |
Oracle Marketing Cloud Data Management Platform 2019 Implementation Essentials Sample Questions:
Question #1
Your customer wants to deploy the DMP CoreTag an all site pages and collect data in the DMP data taxonomy based on the URL of each page visited by the end user.
Identify the correct tag configuration along with the exact phint that must be used to accomplish this.
- A. Under Manage > Containers > Generate Code > Advanced Configuration, uncheck the "Disable Metadata" checkbox for the CoreTag. Then ensure that that data is being collected from phint "__bk_k" when the tag fires from various pages.
- B. Under Manage > Containers > Generate Code > Advanced Configuration, uncheck the "Disable Metadata" checkbox for the CoreTag. Then ensure that that data is being collected from phint "__bk_l" when the tag fires from various pages.
- C. Under Manage > Containers > Generate Code > Advanced Configuration, check the "Extract named meta elements" checkbox for the CoreTag. Then ensure that that data is being collected from phint
"__bk_t" when the tag fires from various pages. - D. Under Manage > Containers > Generate Code > Advanced Configuration, check the "Extract named meta elements" checkbox for the CoreTag. Then ensure that that data is being collected from phint
"__bk_ l" when the tag fires from various pages. - E. Under Manage > Containers > Generate Code > Advanced Configuration, check the "Extract named global variables" checkbox for the CoreTag. Then ensure that that data is being collected from phint
"__bk_k" when the tag fires from various pages. - F. Under Manage > Containers > Generate Code > Advanced Configuration, uncheck the "Extract named meta elements" checkbox for the CoreTag. Then ensure that data is being collected from phint "__bk_t" when the tag fires from various pages.
Correct Answer: C 🗳️
Question #2
Which type of phint should be created to satisfy an intended connection to demonstrate what type of product is being viewed by the visitor?
- A. Key-number (integer or float)
- B. Key-value string pair with an is or contains operator
- C. Key-number range
- D. Key-date pair (exact or relative date)
Correct Answer: B 🗳️
Question #3
Which two are attributes of third-party data? (Choose two.)
- A. Free to use for activation, targeting, and analytics
- B. Often billed directly by the media partner
- C. Can be confirmed from multiple outside sources
- D. Offered on a private marketplace, via direct sales to marketers
Correct Answer: A,D 🗳️
Question #4
Which of the following is an example of deterministic matching of identities?
- A. Making an ID match based on IP address
- B. Making an ID match based on an email address used to log into multiple devices
- C. Making an ID match based on device type
- D. Making an ID match based on browser type
- E. Making an ID match based on operating system
Correct Answer: B 🗳️
Question #5
In a strong Client/Agency model, which role is the Data Steward predominantly communicating with?
- A. Audience Creation Specialist
- B. Media Execution
- C. Program Manager
- D. Executive Sponsor
- E. Web Developer
- F. Data Analyst
Correct Answer: C 🗳️
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