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Salesforce Certified Marketing Cloud Email Specialist : MC-202
- Exam Code: MC-202
- Exam Name: Salesforce Certified Marketing Cloud Email Specialist
- Updated: Sep 11, 2026
- Q & A: 162 Questions and Answers
About Salesforce MC-202 Exam
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Salesforce MC-202 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Insights and Analytics | 14% | - Analyze campaign performance - Create and configure reports - Leverage analytics and Einstein features |
| Marketing Automation | 26% | - Recommend automation solutions - Build solutions in Journey Builder - Build solutions in Automation Studio |
| Content Creation and Delivery | 24% | - Create and customize email content - Configure send settings - Manage and organize campaign content - Select appropriate tools for sending |
| Email Marketing Best Practices | 10% | - Design effective emails and programs - Evaluate deliverability factors - Subscriber acquisition and retention |
| Subscriber and Data Management | 26% | - Configure segmentation tools - Import and manage subscriber data - Design and configure Data Extensions - Troubleshoot send and data issues |
Salesforce Certified Marketing Cloud Email Specialist Sample Questions:
Question #1
Northern trail Outfitters recently purchasedstock art to be used within its emails. However, given the sheer amount of content, locating images for specific campaigns proves to be difficult.
Which solution should make locating appropriate images easier?
- A. Select categories and content type from the import dropdown when importing images.
- B. Configure Eastern Content Tagging to automatically tag stock art.
- C. Import a metadata tag index for the stock art so the images are searchable
Answer: C
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Question #2
Northern Trail Outfitters sends out 50, 000 emails on a Friday. On Monday morning, the marketing team has to go through out-of-office messages and unsubscribe messages to find customer responses to the email.
Which feature should help the team?
- A. Publication Lists
- B. Parameter Management
- C. Reply Mail Management
Answer: C
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Question #3
When building anemail audience, a marketer first runs a query to update a data extension referenced in the audience query.
Which configuration should be used to ensure the exclusion is updated before the audience query runs?
- A. Place the audience SQL Query Activity below the exclusion SQL Query Activity.
- B. Place the audience SQL Query Activity in a step after the exclusion SQL Query Activity.
- C. In the step with the two SQL activities, place a wait step between them.
Answer: B
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Question #4
Northern Trail Outfitters (NTO) wants to grow its number of email subscribers.
Which action follows best practices to increasesubscribers?
- A. Send an email to NTO's entire customer database asking for referrals.
- B. Send an SMS to NTO's entire customer database with a link to subscribe.
- C. Collect emails at offline activities, including in stores.
Answer: C
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Question #5
Northern Trail Outfitter (NTO) is warning up a new IP address primarily for a new product line. Initially, NTO wants to move some of its lower-volume transactional sends onto this new IP.
Where should NTOupdate the IP configured for these sends?
- A. Sender Profile
- B. Delivery Profile
- C. From Address Management
Answer: B
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