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GCCC Strategic Communication Management Professional Sample Questions:

1. As a communication manager, which of the following should be taken into consideration when prioritizing the management of potential issues?

A) High probability, high potential damage
B) Low probability, low potential damage
C) Low probability, high potential damage
D) High probability, low potential damage

2. A communication manager works in an external stakeholder relations position. A business executive must deliver difficult news to a variety of stakeholders, industries, and association representatives. It is expected that the organization's changes will cause much dismay, but the communication manager believes there is an opportunity to engage external stakeholders in order to effectively influence opinion. The BEST way to deliver bad news to the stakeholders includes:

A) conducting quarterly surveys to monitor their opinions.
B) holding face-to-face meetings to create open conversation.
C) writing position papers to justify the changes.
D) providing weekly statements to explain why the changes are necessary.

3. Which part of the communication development process should be handled by in-house communication professionals?

A) Speech writing and newsletter writing
B) Video production and web programming
C) Strategy and project management
D) Crisis and emergency communications

4. A communication manager receives an email from an executive asking the manager to make employee engagement a top priority due to receiving disappointing employee engagement survey results. The best FIRST step for the communication manager would be to:

A) Meet with direct reports to discuss the need to make employee engagement a top priority.
B) Meet with the executive to discuss the executive's concerns more specifically.
C) Contact Human Resources for more information about the employee engagement survey and the survey results.
D) Develop communication plans designed to improve employee engagement.

5. Which step should be taken FIRST when establishing a successful social media ambassador program for an organization?

A) Scan channels to see which employees are already speaking about the organization.
B) Create a social media account for the CEO and post on their behalf.
C) Establish social media guidelines for ambassadors.
D) Automatically make members of the communication team the ambassadors.

Solutions: