Salesforce Certified Marketing Cloud Engagement Consultant (MCE-Con-201日本語版) : MCE-Con-201日本語

  • Exam Code: MCE-Con-201日本語
  • Exam Name: Salesforce Certified Marketing Cloud Engagement Consultant (MCE-Con-201日本語版)
  • Updated: Sep 14, 2026
  • Q & A: 101 Questions and Answers

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Salesforce MCE-Con-201日本語 Exam Syllabus Topics:

SectionWeightObjectives
Analytics and Reporting15%- Advanced analytics
  • 1. Data extracts and tracking
  • 2. ROI measurement and attribution
- Standard reports and dashboards
  • 1. Email performance and engagement metrics
  • 2. Journey and automation performance
Data Management and Segmentation20%- Data modeling
  • 1. Contact model and data relationships
  • 2. Data extensions vs. lists
- Segmentation
  • 1. Filters, queries, and SQL
  • 2. Audience targeting and exclusion
Content and Messaging15%- Email design and deliverability
  • 1. Content types and templates
  • 2. Deliverability best practices
- Multi-channel messaging
  • 1. SMS, push notifications, and other channels
  • 2. Personalization and dynamic content
Discovery and Requirements15%- Solution design
  • 1. Map requirements to platform capabilities
  • 2. Create a scalable solution architecture
- Gather business requirements
  • 1. Define business goals and KPIs
  • 2. Identify technical requirements and constraints
Concepts of Marketing Cloud Engagement15%- Technical architecture
  • 1. Data model and relationships
  • 2. Integration patterns with Sales/Service Cloud
- Key terminology and concepts
  • 1. Core concepts: journeys, messages, content, audiences
  • 2. Marketing Cloud Engagement vs. other Marketing Cloud products
Journey Builder and Automation20%- Automation Studio
  • 1. Automation activities and scheduling
  • 2. Data management and file transfers
- Journey Builder fundamentals
  • 1. Entry sources, activities, and flows
  • 2. Goal and exit criteria

Salesforce Certified Marketing Cloud Engagement Consultant (MCE-Con-201日本語版) Sample Questions:

Question #1

Marketing Cloud Connectを導入した後、顧客はEmail Studioから送信されたメールの追跡情報がSales Cloudに送信されていないことに気づいた。
顧客はMarketing Cloudのどの設定を確認すべきでしょうか?

  • A. 必要なプロファイル属性が正しくマッピングされています。
  • B. 送信に使用するレポートには、メールアドレスの列が含まれています。
  • C. 送信可能なデータ拡張機能は、Salesforce のデータ拡張機能フォルダに保存されます。
  • D. レポートは標準のSalesforceフォルダに保存されます。
Reveal Solution  Discussion  0

Correct Answer: A  🗳️

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Question #2

Northern Trail Outfittersは、全体的なコストを削減し、ユーザーへの不要なターゲティングを排除するために、エンゲージメントの高いメール購読者(ターゲットキャンペーンで複数回開封およびクリックしたユーザー)をアクティブなカスタマージャーニーから除外したいと考えています。
何を推奨すべきでしょうか?

  • A. 広告スタジオ
  • B. Google Analytics 360
  • C. データスタジオ
  • D. アインシュタインエンゲージメントスコアリング
Reveal Solution  Discussion  0

Correct Answer: D  🗳️

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Question #3

Northern Trail Outfitters (NTO) は、顧客の購入データを外部システムに保存しています。NTO はこのデータをファイルドロップによる自動化を通じて Marketing Cloud に取り込んでいます。この自動化には、ステージングデータ拡張機能を上書きするインポートアクティビティと、このデータを送信可能なデータ拡張機能に取り込む SQL クエリアクティビティが含まれています。NTO のマーケティングマネージャーは、この自動化によって 1,000 件を超えるレコードが過剰にインポートされた場合に通知を受け取りたいと考えており、また、その日に送信可能なデータ拡張機能が更新されないようにしたいと考えています。
この状況において、どの解決策が適切でしょうか?

  • A. ステージングデータ拡張機能の行数を検証し、通知メールを送信するカスタムSSJSスクリプトを作成します。
  • B. データ拡張にレコードが入力されるまで待機する待機アクティビティを実装します。
  • C. インポートアクティビティと SQL クエリアクティビティの間に検証アクティビティを配置します。
  • D. 既存のアクティビティを2つの別々の自動化に分割します。
Reveal Solution  Discussion  0

Correct Answer: C  🗳️

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Question #4

Northern Trail Outfittersは新たな企業を買収し、顧客データをMarketing Cloudにインポートしている。
彼らは、以前に配信停止を申し出たメールアドレスに商業メールが送信されないようにしたいと考えている。
彼らはどの機能を使うべきでしょうか?

  • A. 抑制リスト
  • B. 除外スクリプト
  • C. 自動抑制リスト
  • D. 除外リスト
Reveal Solution  Discussion  0

Correct Answer: C  🗳️

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Question #5

顧客は、ユーザーがデータにアクセスする前にログインまたは登録を必要とするモバイルアプリを作成したいと考えています。
彼らの信頼できる情報源はSales Cloudであり、これはMarketing Cloudに接続されています。既存の認証情報でログインしたユーザーは、デバイスがContactKeyに関連付けられます。モバイルアプリで登録したユーザーは、最大24時間、デバイスがContactKeyに関連付けられません。
コンサルタントは顧客に対してどのような配慮をすべきでしょうか?

  • A. コンタクトビルダーでは、ユーザーデバイスデータは最大48時間利用できません。
  • B. 既存ユーザーは、Marketing Cloud に追加の連絡先を作成します。
  • C. 新規登録ユーザーは、マーケティングクラウドに追加の連絡先を作成します。
  • D. すべてのモバイルアプリユーザーは、マーケティングクラウドに追加の連絡先を作成します。
Reveal Solution  Discussion  0

Correct Answer: C  🗳️

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