Salesforce MCE-Con-201 : Salesforce Certified Marketing Cloud Engagement Consultant

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Salesforce MCE-Con-201 Exam Syllabus Topics:

Salesforce Certified Marketing Cloud Engagement Consultant Sample Questions:

1. Northern Trail Outfitters sends emails for Password Resets from their web store when requested.
An SMS message should be deployed if the password reset email is not sent. What processes should they utilize to ensure a timely delivery across email and SMS?

A) Multiple path journey with engagement split if password reset link clicked; if link not clicked, then SMS Password Reset activity
B) Triggered send definition and use data extract Not Sent to a data extension then send SMS to those failed sends
C) Triggered send definition, and use API response to determine and send API call to trigger an SMS password reset
D) Transactional email send with the event notification service response to determine and trigger an API call to an SMS message

2. The marketing team at Northern Trail Outfitters is new to Marketing Cloud and has very little coding experience. The team would like to take their built audience and serve personalized content based on a field in the data extension. Which solution should the consultant recommend?

A) Reference Content Blocks
B) AMPscript
C) Dynamic Content Blocks
D) Separate template-based emails

3. Northern Trail Outfitters wants to control what content is available to certain users and business units. They also want to control what is allowed to be edited and ensure those edits are reviewed prior to being changed. What should be implemented to achieve these goals?

A) Build out an internal business governance and process to support this.
B) Set up Approval Workflow and Share setting inside Marketing Cloud.
C) Integrate an outside CMS with all these permissions built in.
D) Edit the Content Permissions and Restrictions by Role setting for each user.

4. Northern Trail Outfitters wants to connect relational data into their Journey without overloading the entry data. How should they connect the data?

A) Data Relationships
B) Data Designer
C) Contact Configuration
D) Entry Source Data Extension

5. An Automation Studio process imports customer transactions every hour. Occasionally, duplicate transaction records appear because the source system retransmits files after temporary network failures. The business requires historical accuracy without duplicate records. Which solution is most appropriate?

A) Delete duplicate records manually after every import.
B) Overwrite the destination Data Extension during every import.
C) Replace the import with a Filter Activity.
D) Import into a staging Data Extension and use SQL to insert only new transaction IDs.

Solutions: